Ethnic Images in Advertising

an exhibition in the Museum of the Balch Institute for Ethnic Studies
with the support of the Anti-Defamation League of B'nai B'rith


This Internet publication has been supported by
a grant from The Equitable Foundation

Table of Contents
Preface
M. Mark Stolarik
Introduction
Gail F. Stern
Trade Cards
John J. Appel
The American Dream for Sale: Ethnic Images in Magazines
Amy Rashap
Packaging: Container as Context
Gail F. Stern
The Psychological Power of Ethnic Images in Advertising
Carol Nathanson-Moog
From "I Break-A Da Stones" to "We Are All Americans": Ethnic Images in Film Posters and Songsheet Covers
Charles Hardy
Afterword
Theodore Freedman
Acknowledgments
Gail F. Stern